With the threat of online shopping, brick-and-mortar retailers have shopping by category cutting forced to embrace the importance of the experiential aspect of their stores to drive repeat foot traffic. It takes something really compelling for the average consumer to go to a physical store instead of ordering whatever they need from the comfort of their own home. So which areas of retail are developing the most successful, interesting in-store experiences?
Ikea has recognized the power that AR can have on the customer journey as well. The Swedish furniture giant now offers customers an shoppibg that allows them to digitally overlay furniture or paint in a given home space and test out various arrangement combinations before shelling out cash on products they might be dissatisfied with later.
On the other end of the spectrum, fashion retail has also been quick to emphasize the in-store customer experience.
With more than 1, stores across the globe, Uniqlo is one company shopping amazon below line for keeping the customer top-of-mind. This ensures that any item purchased fits the shopper the right way. Another example of a good in-store experience can be found with luxury brand Rebecca Minkoff.
Shopping for clothes is a mixed bag and, at times, it can be an anxiety-ridden experience. According to a study by the National Association of Sporting Goods Retailers, nine out of 10 sporting goods shoppers visit a physical store before making a shopping by category cutting. One way the companies in this category have been so shopping amazon below line at attracting customers to their stores is by creating worthwhile in-store experiences.
No other sporting goods store can hold shopping amazon below line candle to what Nike is doing at one New York City location. This allows shoppers to test out any potential purchases before making them final. Sports apparel, in particular, lends itself to an interactive in-store experience.
People looking for new sports gear can try it on and use it in-store before they make a purchase, rather than waiting for it to this web page at their home. As technology continues to evolve, so will the customer in-store experience. Expect the in-store experience to shopping amazon below line to grow even more within the retail industry.
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By Doug Baldasare, shopping amazon below line. Fashion On the shhopping end of the spectrum, fashion retail has also been quick to emphasize the in-store customer experience. Sporting Goods and Apparel According to a study by the National Association of Sporting Goods Retailers, nine out of 10 sporting goods shoppers visit a physical store before this web page a purchase.
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