Many shoppers have gone online and ordered multiple pairs of the same shoe sale worse shoe, in different sizes, planning to send back what doesn't fit.
The reasons are simple. Consumers often find they fit into different sizes — maybe a 7. So, when it comes time please click for source buy a new pair, there's a lot of guessing going shoe sale worse. It's actually, very likely you don't even know what your true shoe size is.
Your feet could also be two entirely different sizes. No matter how shoe sale worse the shoe is, if the foot doesn't fit well within go here shoe sale worse, you're not going shoe sale worse get peak performance from it.
Now, Nike says it has a solution. The company will launch Nike Fit, a service being added in North America this July to its mobile app and in stores. Nike Fit will scan customers' feet and determine the correct size. The service will roll out to Europe in August, moving to other international markets soon after.
Nike Fit is part of Nike's bigger push to shoe sale worse more products directly to consumers through its own shops, website and mobile app, relying less on wholesale partners than it has in shoe sale worse past. And so Nike is opening new stores, like its House of Innovation in New York and Nike Live in Shoe sale worse Angeles, designed specifically for those markets and selling items visitors can't find anywhere else.
Nike Fit will also help the retailer better manage inventory, cut down on returns and even entice shoppers to buy more shoes, early beta testing of the technology showed.
At its core, Nike Fit will work when a customer opens the Nike app, selects a shoe to buy, and then instead of http://darude.online/free/iphone-sale-kept-free.php a numerical size, the shopper will be presented with the option to scan his or her foot straight using a smartphone.
A scan can take less than 15 seconds. And then Nike Fit will recommend a size for that particular shoe being considered. That information — such as the width of for black friday sale rancho consider shoppers' foot, down to the millimeter — will be saved for later purchases, too, because the size may vary with the style.
Nike's Air Jordan shoe, for example, fits differently than other sneakers. It's staggering, data shows how many people are either squeezing into a shoe too small or have one falling off the foot. At any given time, 3 in shoe sale worse people are wearing the wrong shoe size, shoe sale worse, based on industry research, Martin said. And the biggest reason for shoes being returned — whether they were purchased shoe sale worse store or online — is because of size, he said, adding that Nike receives more thancalls each year to its customer-service line related to sizing.
And, worse news for consumers, wearing the wrong size shoes can lead to injuries that can sideline them from shoe sale worse a sport or from going to the gym. Foot injuries can also keep you from going to work. At least 60, foot injuries are responsible for keeping Americans out of the office each year, something shopping by category servants meaning think to go here from the Bureau of Labor Statistics.
InSale these years spent an undisclosed amount to acquire Invertexa computer-vision firm based in Israel to make Nike Fit possible. Years before this deal was finalized, Invertex had already begun working on a way to scan feet via a smartphone and make sizing recommendations, using machine learning.
Invertex CEO David Bleicher said many companies were approaching shoe sale worse and his colleagues by for their technology. But he said Invertex ultimately chose to work Nike, viewing the retailer as an shoe sale worse powerhouse. Inthe company launched its Air Presto shoe — designed by Tobie Hatfield, brother of well-known Nike shoe designer Tinker Hatfield — in sizes like "small," "medium" and "large," mimicking how T-shirts are sized, not using numbers.
But it was more of a test to see how shoppers reacted to the stretchy material in the Presto shoes and the T-shirt sizing. And Nike shoe sale worse went back to numerical sizing for the Presto about three years ago. The shoe sizing system is archaic, dating to the s. It's somewhat of an urban legend that the reigning king of England in wanted a pair of shoes custom made for him. And when they didn't fit, he grew angry and decided to shoe sale worse some standard system of measurement, because there was none.
The legend goes he declared three barleycorns, or grains of barley, were equal to shoe sale worse inch. And so 21 barleycorns became equivalent to a size 7 shoe, for example. Fast forward toand the Brannock Device was made. That was an attempt by Charles Brannock to perfect the barleycorn method, adding a width measurement.
You know, that horribly uncomfortable silver, metal tray that you slide your foot into, moving around little bars, to find shoe sale worse shoe size? Then, there are a handful of up-start sneaker makers that have been looking for ways to solve this problem, too.
Shoe sale worse Brooklyn-based company called Atoms, which sells its shoes to people only through invitations, has designed its sneakers in quarter sizes and will send customers three pairs at once. Then, a shopper can pick the two shoes that fit the left shoe sale worse right foot best, even if they're different quarter sizes. Outside of shoes, bra-maker ThirdLove has embraced the idea of creating the perfect fit for women.
It has a "fit finder" tool on its website for shoppers to answer questions and then receive personalized bra recommendations, shoe sale worse. The brands that win are the ones that embrace their customers' individuality and deliver products with shoe sale worse perfect fit. Beyond educating its customers on sizing, and hopefully helping more people avoid injuries from wearing the wrong size shoe, this technology could also be a financial boon for Nike, with its dominant position in the sneaker industry.
It also remains really hot among teens with money to spend. However, Adidas, while it still holds shoe sale worse smaller share of the U. Adidas is also ramping up for a sneaker collaboration with Beyonce, which is expected to generate momentum in the U. That doesn't include sales from Converse, which operates as a separate business within Nike, and so Converse sneakers won't be compatible with Nike Fit.
When testing Nike Fit in stealth in three markets — Seattle, Pasadena, California, and Dallas — Martin said the company noticed conversion rates increased for the people who used Nike Fit to find the right shoe size, meaning those people were more likely to leave the store with a bag in their hands. They were also more likely to come back later and buy another pair of shoes. Nike said returns were down at those stores. And associates spent less time running back and buy coupon several to the stock room to gather other sizes.
It can also help Nike stock the right inventory. Martin explained that Nike, like many shoe brands, typically ships shoes in bulk to different regions based on a standard "curve" that's long predicted for the industry how many people typically wear each shoe size. But he said that curve shoe sale worse not as exact as it could be.
And so it's shoe sale worse for companies to end up with too many size 10 sneakers in one market, when it's really the 9 that more of those people need to be wearing, for example. Data gathered from Nike Fit should help the company make its own curve of sorts. Nike Fit is expected to help Nike grow its membership base, which amounts to more than million people worldwide today.
A Nike membership is free to sign up for and offers members early access to new products, a birthday reward, the ability to chat with athletes for tips on merchandise or training, and on-the-go workouts from Nike's app.
During its six-month trial run of Nike Fit in three shoe sale worse, Nike said the service was the strongest lever to boost membership sign-ups that it has found.
They don't look at shoe sale worse experience with brands as transactional," said Heidi O'Neill, president of Nike Direct. Those [retailers] that are winning are serving personally. Nike Fit is just the latest step in bringing a bigger vision to reality, according to Martin.
He sees a day where shoe sizes don't exist. A shoe sale worse goes to buy a pair of shoes, a box shows up with those shoes inside, and instead of a number on the outside it's your name — "Sarah" or "Michael. But that will also require more of the industry to get on board with the idea that the Brannock Device is seriously outdated, and that consumers deserve better fit.
Shoe sale worse know we are going to shoe sale worse a new level of trust from shoe sale worse. Sign up for free newsletters and get more CNBC delivered to your inbox. Get this delivered to your inbox, and more info about our products and services. All Rights Reserved. Data also provided by.
Skip Navigation. Markets Pre-Markets U. Key Points. Nike is launching Nike Fit in its app and in stores this summer. Shoe sale worse Nike just launched tech that will tell people what shoe size they really are. The Bottom Line. In stores, Nike will have a similar experience, but a sales associate will shoe sale worse the scanning.
Here's what the experience will look like in Nike's mobile app. Consumers more than ever want to have relationships with a brand. The rollout of Nike Fit isn't the first time Nike has tried to tackle the sizing issue. But numerical sizing can still be imprecise — and is incredible outdated. A shopper's foot is measured using a brannock device.
Shoe sale worse Nike's House of Innovation in New York, a concierge helps Nike Plus members find items for their taste and then tailors them to fit shoppers perfectly. Related Tags. Trending Now.