Running shoes shoe sale rising ground him enough to worry about, he reasoned. Ever the reflective owner, however, Johnson kept his eye on the category. In more recent years, he noticed the rise of compelling product and accelerating consumer interest. He also saw the potential of add-on sales shoe sale rising ground the ability to service customers, runners and non-runners alike, in need of footwear solutions.
Sandals have become a growing, albeit still small, piece of the run specialty pie in recent years — and not just continue reading operators in warm-weather climates like Johnson. In the last 12 months ending Marchsandal sales in U.
While some operators hesitate to stock sandals, feeling the category pulls them away from their focus on running footwear or delivers ultimately problematic seasonal product, others have invested in sandals, turning to brands like OOFOS, Spenco, Superfeet and others for favorable-margin product that can drive incremental sales and help shops service customers beyond their minute daily run.
Knee pain, heel pain, plantar fasciitis and various other ailments befalling the American public can be addressed with a supportive sandal constructed with many of the shoe sale rising ground concepts present in performance running shoes, Spenco Footwear national sales manager Len Chatwin contends.
As running shops across the U. Savvy retailers are inviting customers shoe sale rising ground experience the product for themselves. Others like Fleet Feet Chicago encourage customers to try link sandals as staff venture to the shoe sale rising ground to retrieve running shoes. As a practical measure, Marisa Hird, who shod outreach, marketing and store merchandising at Naperville Running Company in suburban Chicago, suggests inviting a shoe sale rising ground trial early in the sit-and-fit footwear process.
So it can be with sandals as well. Fleet Feet Rgound floor manager Johanna Salf identifies opportunities to introduce sandals as a thoughtful solution, such as when a customer is suffering from plantar fasciitis or could benefit from wearing a supportive sandal at home rather than walking around barefoot.
At the Naperville Running Company, sandals sit front and center, especially during the warmer months. Rather than buy gift voucher hope nj a sandal sample on the shoe wall and product in backstock, as it did in the past, Fleet Feet Chicago now displays sandals on its showroom floor.
Understandably, retailers might be hesitant to bring in more than one or two sandal SKUs — or riing any sandals at all — given the challenges of inventory control. Carrying a new category, after all, represents an investment of money, time and space. Award-winning journalist Daniel P.
Smith has been penning stories for Running Insight since and writing about the retail marketplace since An accomplished cross country and track athlete at the University of Illinois at Chicago, Shoe sale rising ground also spent click at this page years working in a run specialty store and remains an ardent champion of the channel.
He lives in Chicago with his wife, Tina, and children, Fiona and Gavin. Products Industry Trends. Daniel P. Lifestyle meets performance as a new category emerges for run. Remember those? Small, But on the Rise Shle have become a growing, albeit still small, piece of the run specialty pie in go here years — and not just for operators in warm-weather climates like Johnson.
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