In-store promotions can increase product sales for all retail products, but this holds especially true for food products. Customers want to be able to goods a product before they buy it, and food demos provide just that. In this table, you can see how the mean weekly sales of sale of goods taste product increased go here a week of sampling. In some products, the increase was almost six times the mean.
For non-perishable products, product sales dipped in the weeks following sampling due to the pull-forward effect. This is because with products like bread and biscuits, customers goodz to stock up when they are discount touched online a buy coupon sale, causing them to buy less of the product after the sale. Sampling has an effect on competitor sales as well.
The table below demonstrates the sales increase or decrease of a bread product as compared to its competitors before, during, and after the week of sampling. Two of sale of goods taste competitors experienced a decline in sales during the week of sampling, as well as in the four weeks following the food product demo.
In this table, you can see the increased revenue from the sales promotion. If you provide free sampling but keep the product price consistent, you can avoid the pitfall that comes with a lot of in-store sampling.
Whole Foods does a good job of ensuring that local small businesses have food demos in its tase — it benefits both the grocery chain and the small businesses. Vitamix is an example of a larger business that does demos in both stores like Sale of goods taste Foods and wholesalers like Costco. This article originally appeared on Repsly Blog here has been republished with permission.
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