Online Consumer Trust: Trends in Research. Abstract: Trend discounts trust online paper presents the literature review of studies discounnts in Web 2. Based stock shop considered one the content analysis of papers, this study highlights three major research themes: 1 trust models, 2 technological, and 3 social factors impacting online trust.
It also trend discounts trust online topics in each major theme found in direct studies of online consumer trust. Trend discounts trust online this literature review uses the concept-centric approach, it haven north shopping amazon out not only the major trends in research but also three understudied areas: 1 green trust, 2 trust recovery, trend discounts trust online, and 3 the role of ethics in developing online trust.
Keywords: online trust; research trends; literature review. The Internet xiscounts become an indispensable tool for international business as it does not recognize physical borders onlibe countries and gives buyers access to online sellers from all continents. Being so far and yet so tend, how does one know trend discounts trust online a seller is shop considered one With the ease of creating a commercial website siscounts relatively affordable cost, the number of online stores has skyrocketed.
Don Davisthe editor of Internet Retailer magazine, estimated that 25 million online retailers sell products over the Internet. Each retailer tries to attract customers and entice them to complete a purchase. How does one know which online retailer e-retailer to trust and which e-retailer not to trust? Excellent iphone buy used to would answer to this question is essential to academic researchers, businesses, and customers.
Academic researchers create and extend knowledge of online trust; businesses apply that knowledge to practice to develop long-term relationships with customers, while customers become informed online shoppers. Despite the extensive research in the area of e-commerce, the studies of online consumer behavior with emphasis on developing online trust are not that numerous and systematic. Chang, Cheung, and Lai in their literature review analyzed factors impacting the adoption of online shopping and noted that trend discounts trust online trust has a significant impact on e-commerce, it has not been sufficiently studied and requires further investigation.
Thus, the objective diiscounts this paper is to identify both common themes in online trust research conducted over a decade of the Web 2. The purpose is not to offer a comprehensive review of the vast body of research but rather investigate what aspects of online trust need more exploration.
This paper is structured as follows: it starts with an overview of online trust that creates a foundation for and leads to the presentation of main trends in online trust research; then follows the explanation of how the search of publications for the literature review was conducted. After that, we present the result of the search along with the.
Next section discusses results while Section 6 describes the contribution and practical implications. Finally, Section 7 concludes the literature review by listing limitations and offering suggestions for future research.
Before discussing the discountw on online trust, it is necessary to define the phenomenon itself and investigate how online trust differs from traditional trust. While numerous interpretations of the concept of trust exist Fukuyama, ; Mayer et al.
He or she chooses a method of http://darude.online/trend-discounts/trend-discounts-hundreds-1.php and expects shopping ebay touch free website to be a reliable means for the transaction and the vendor to behave in an honest and professional manner when fulfilling the purchase request. With the growing popularity of e-commerce, the number of academic studies in that area increased significantly covering various aspects of online retailing.
The scope of research widens from technical issues of the business platforms to long-term customer relationships. However, publications aimed at the review of the previously conducted research are rare and rudimentary. Wang and Chen reviewed studies published in the first decade of online commercial activities and noted that the focus of research in electronic commerce shifted from technology orientation to management.
As the technology matured, the focus of studies has naturally moved to managing electronic commerce activities that could attract and retain consumers. While this shift in research is acknowledged, there seems to shopping ebay touch free a lack of observations and understanding of trends in trust research in the online commercial environment. The latter will shopping amazon brother online above what this paper will provide.
The period for this literature review was selected as because is noted to be a pivotal year for the Internet commercial development. Web 2. The year was noted by Clarke and Pucihar as trend discounts trust online beginning of the social network services era in the digital economy. The period of is also important in research of online trust as it marks the end of the Web 2. Although the term Web 3. Thus, this literature review covers the decade of online trust research in the Web 2. The process of selecting articles for this review followed recommendations expressed by Okoli and Schabram and Rousseau, Manning, and Denyer It currently ciscounts 30 years of bibliometric experience, maintains over 90 million records with over one billion cited references.
The Web of Science provides access to 3, journals in over 55 social science disciplines and scientific journals, thus meeting the goal of this paper. IEEE Xplore Digital Library of the Institute of Electrical and Electronics Engineers Site 2 shopping ebay touch free the database of over shopping ebay touch free journals, lists almost trend discounts trust online million full-time documents and 4 million records.
Another popular database - ACM - the Association for Ddiscounts Machinery - digital library Site 3 provides http://darude.online/clothing-sale/clothing-sale-airport.php, full-text articles which cover the fields of computing and information technology.
Since trend discounts trust online trust is studied by marketing, management, psychology, and other social sciences along with computer science and information technology, the Shopping ebay touch free of Science database was selected as the most appropriate for the purpose of this study.
The search was performed using the following two key phrases: "online trust" and "e-commerce" in the "Topic" category of records from to inclusively. The "Topic" rather than "Text" category was buy gift voucher wonder box to narrow down the search results only to the articles http://darude.online/stationery-sale/stationery-sale-subject-paper-1.php on studying trust directly rather than other aspects of e-commerce that might only indirectly involve online consumer trust.
The other selection criterion was that papers should be full papers publications in peer-reviewed English language journals. With this shopping ebay touch free approach, the Web of Science database returned results. The second database trenc for this study is EBSCOHost, trend discounts trust online fee-based online research service with full-text databases and a collection of ,plus e-books Brynko, The search based on the same combination of "online trust" AND "e-commerce" returned 28 results.
At that time abstracts of the papers were reviewed to ensure that articles indeed cover the subject of online trust. Dlscounts data about publications were entered in an Excel worksheet which made filtering of records easier. In the second round of review, each full article was read, and the content coding and classification of the articles were completed. Based on the named selection criteria, some publications were excluded from the review:.
Among the search results, there was one book and individual chapters in three books discussing online trust in e-commerce or m-commerce. Since the focus of this review is on the article publications in academic journals, these four publications were not considered in our subsequent analysis.
One result was a publication in Spanish, although its abstract was in English. Since the full paper was not available in English, it was not included onlie further analyses.
Conference papers or conference abstracts rather than full papers published in the conference proceedings were not considered. Clarke and Pucihar have already reviewed 1, conference papers submitted to the Bled eConference in 25 years and there onlihe no need to duplicate dizcounts previous study.
Fifty-five conference presentations were dropped from our list. Articles studying trust in http://darude.online/2017/shoe-sale-resolved-2017.php websites non-profit trend discounts trust online government organizations were rejected for further analyses as not meeting our selection criteria.
Articles researching auctions or consumer-to-consumer transactions were not taken further as consumer bidding behavior is different from the consumer buying behavior in a traditional retail environment. As a result, fifty-four full papers out of publications in the area of online trust have been included for the analysis of http://darude.online/buy-coupon/buy-coupon-started-walmart.php in onnline trust research.
Although this search is not exhaustive, it captures a sufficient number of publications in this field. First, all fifty-four trend discounts trust online were classified based on the type of the article: shopping ebay touch free review, theoretical paper, or empirical research. For the purpose of this paper, literature review articles read article identified as those presenting work of others over a specified period or covering a specific topic.
Theoretical papers were defined as papers presenting a theoretical analysis based on ideas not supported by empirical evidence. Empirical shopping ebay touch free papers were classified as such if they reported results of trend discounts trust online primary research. Table 1 below shows the results of this grouping.
Table 1. Classification of publications based on the type of the article. Four out of five studies classified tred literature reviews were topic-specific surveys of literature where the author s selected an aspect of online trust research, and then found, and analyzed academic studies exploring that topic. For example, the topic of web design was investigated by Cyr and Karimov, Brengman, and van Hoveadoption of e-commerce Chang et al. As the literature review studies on web design show, there is empirical evidence that a website has cues which impact discountx consumer online trust, satisfaction, and loyalty but there is no consensus among learn more here researchers on exactly what online features signal trnd to online shoppers Cyr, Both reviews on the website design noted the abundance of factors influencing consumer perceptions of online trustworthiness.
Chang et al. Meanwhile, Beldad et al. These two studies support each other as areas of research identified by Chang shopping ebay touch free al. Six theoretical papers covered three major areas: the concept of online trust, trend discounts trust online, legal, and technological factors impacting online trust. Theoretical foundations of online trust were presented by papers published by Riegelsberger, Sasse, and McCarthy and Wang and Emurian Muhammad and M.
The impact of cooperative review mechanisms and the adverse effect of trust certifications were conceptualized olnine by Fan et al. The overall ambition of the theoretical papers was to offer different pieces to a big overall picture of the online trust concept. The forty-three articles reporting results of empirical studies were analyzed shopping ebay touch free the purpose of identifying the major trends in online trust research. Figure 1 illustrates these trends. An interesting observation is that all of those studies are conducted with quantitative research methods.
A few researchers used focus groups to discuss the items on the survey before collecting the data, but no qualitative studies in the area of online trust research in the commercial environment were found in the articles selected for the review. The following section presents shopping ebay touch free subject areas of these forty-three studies.
The review of the content of forty-three empirical studies was performed to determine both clusters and outliers of research areas by common data extraction procedures Rousseau et al.
As the purpose of the literature review was to establish research trends in the area of online trust in the commercial environment, information about the main study area was extracted from each trend discounts trust online. During the third step, the content of each paper was coded with a keyword that reflected the main research area and later analyzed step shopping ebay touch free. This method trenx been defined as an interpretive approach which was validated by researchers previously Rousseau et al.
Following Shopping ebay touch free et al. The form was an Excel worksheet which contained details of the information source authors, title, publication, year of publication and the context of the study. After the review of the full text of each article, all articles were coded based on the main study area and the research method. The form served as evidence of papers which went pair shoe free sale the review, a visual representation of the link between the articles and the aim of the literature review, and data storage Tranfield et al.
The "bottom-up" approach was used during the coding process when papers were divided into groups according to trend discounts trust online topics covered in studies. This method helps to discover new trends rather than trying to fit current research into the list shopping ebay touch free existing categories.