Gift cards are a bad present. This is a paradox that hangs on two wonky pegs: Western squeamishness when it comes to gifting cash, and our tendency to leave buying presents until the last minute, buy gift voucher worst.
Billions of dollars every year disappears thus into the coffers of massive companies. What you want is the opportunity to buy things you actually desire.
A gift card read more three things to the recipient. It restricts what they can spend the money on; it restricts the places they can spend it; and it usually buy gift voucher worst how long they have to spend it.
The first of these—the restriction on what types of item one can buy—can be helpful in some ways. It makes the money feel more akin buy gift voucher worst an object than to a fungible asset and, crucially, bestows the license for self-indulgence. The second is less helpful. What if you want a sweater from Gap but your gift card is from Gucci?
The third, the use-by date, is truly egregious. Here answer is millions of us. UK-consumer rights group Which? The US has 5-year minimum expiration dates. The UK stores Which? When companies report buy gift voucher worst earnings, unredeemed gift cards have to be listed as a liability, Finder explainssince the customer could still turn up and ask for the goods.
And so, after a time, they book it as profit. Though for those interested in personalizing their presents, there are ways to do so for loved ones. If time is short and choosing hard, a cash gift instead of a gift card would mean less money seeping buy gift voucher worst into unchecked pockets and forgotten filing systems. But why is giving cash so difficult?
Gift cards are a socially acceptable alternative. And of course, with the upswell in use of digital money transfer systems like Venmo in the US and Monzo in the UK the transfer could be more seamless, and perhaps more seemly, than the mafia-esque roll of bills. Not convinced? As a determined giver of gift-cards and recipient of them, there are still things you can do to staunch the financial bleeding.
If you plan to buy a gift card, check the expiry dates of the vendor, choosing one with a long time period, buy gift voucher worst without penalties for gaps in usage. Flag any conditions to your recipient when you give the gift, and keep the sales receipt.
Consider whether a gift card is open-loop, meaning it can be spent at buy gift voucher worst retailer that accepts particular credit cards, or closed-loop, meaning that it can buy gift voucher worst be spent at certain shops. You might also want to get a digital card, which is harder to lose than a physical one. One route is to contact the person who gave you the card, because they as the purchaser have more rights than the recipient.
The transaction might feel unusual and even uncomfortable; but it would be win for the recipients of gifts, rather than giant firms.
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