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Wonderbox Unboxing! February 2013, time: 8:20

The Strategist. Wonderbox shaping the European gift box market. The French gift box leader is pursuing its expansion, with a new strategy of its own. After years of organic development, Wonderbox has been acquiring competitors in Europe to fuel its growth further.

At the turn of the century, gift boxes were a novelty within the aisles of supermarkets, vouccher the market was further destabilized by the arrival of online shopping. The new economic layer gave free and easy access to the market, to anyone with a phone and a computer.

As could have been expected, a flurry of offers arrived, and the market started bubbling. As competing companies vouxher learning the hard way the ropes of the market, many of them disappeared as quickly as they had been born, when they failed to anticipate the many and quick changes.

And, to a great extent, although every gift box brand now buy gift voucher wonder box online, buy gift voucher wonder box sales are done voicher a physical box, bought in a retail store or supermarket. Wonedr partners outside the supply chain, buy gift voucher wonder box box companies were having a difficult time monitoring quality levels experienced by their customers.

Those who tackled this problem survived, those who overlooked it buy gift voucher wonder box run out of business or absorbed. Many gift box suppliers, including promising ones, had to close their shops, due to internal processes which lacked the resilience necessary to survive on the market. But that consolidation phase is over, and Wonderbox is now tracing a roadmap of its own. As gift boxes grew from simple nearby experiences to all-inclusive trips, the network of partners also grew from friday 2016 look black sale repository of service obvious, closeout promises idea, to an entire catalogue with many different trades.

Wonderbox now includes air travel within gift buy gift voucher wonder box, for instance. The goal is to include within one gift box the entire experience, travel included. We listed them in a booklet so that customers could first make their decision, and then make their reservation by means of a gift voucher.

The intent is, by including all intervening parties into the partnership network, to be able to guarantee solid and reliable quality levels, across the entire offer, and whatever the configuration just click for source the gift voucherr. Because Wonderbox is trying to shape the European gift box market to its liking, the expansion strategy follows two rules: foreign acquisitions and a diversification of offers.

In a nutshell, Wonderbox does not overtake companies which buy gift voucher wonder box identical or similar offers but seeks to offer new and diversified bkx to its clientele.

Last year, we also acquired a company in the Netherlands with about 30 employees. In recent years, we have had quite a strong external growth, even if our organic growth continues. These brands buy gift voucher wonder box a real regional identity and reputation on which we must rely.

They are please click for source close as can be to the culture since they are the result of it.

Our international expansion will therefore consist in remaining faithful to these local roots while bringing our own expertise, experience and quality standards. Odds are those brands will want to collaborate too. Doing so can benefit both parties; it's a win-win deal. With this strategy of mutual growth, Wonderbox is modifying what the European market has to offer customers, and creating radically new offers, which simply did not exist a decade ago.

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