Consumers embraced online holiday shopping with gusto starting on Thanksgiving Day and culminating on Cyber Monday, which became the highest U. The most popular products were televisions, computers and other electronics, and toys. Multichannel shopping — i. For this period, direct site traffic was most popular for driving online sales at Social media had a negligible effect on online sales with a 1. On Thanksgiving, online shoppers encountered an out-of-stock message on product pages 3.
On Cyber Monday, 2. The following statistics are from Adobe Analytics, which measures transactions from 80 of the top U. Average order values were up 8. Online shopping on mobile devices for the entire five-day period showed a significant increase over last year, representing Mobile devices collectively accounted for While smartphones are becoming more popular for sales, consumers still use them mainly for browsingespecially if they are shopping at smaller ecommerce sites.
Smaller merchants received more sales from desktops. Many consumers placed online orders on Thanksgiving Day and scheduled an in-store pick-up on Black Friday. Best Buy, Black friday sales records 2018. In-store foot traffic on Black Friday fell by 1. Combined in-store visits for Thanksgiving Day and Click Friday were down 1 percent. Retailers that were open on Thanksgiving Day had comparable pricing with Black Friday, contributing to the downturn on Friday and the uptick on Thanksgiving.
Http://darude.online/free/shopping-amazon-together-free.php, which measures in-store traffic at more than retailers, gave a grimmer estimate, saying brick-and-mortar sales on Thanksgiving and Black Friday dropped by as much as 7 percent from last year, while traffic was down 5 to 9 percent. However, many chains made up for fewer in-store sales by increasing their online sales, mostly from mobile phones.
Daily Sales The following statistics are from Adobe Analytics, which measures transactions from 80 of the top U. Thanksgiving Day. It is the highest growth rate since One reason is that many merchants changed their strategy, for the first time charging the same prices on Thanksgiving Day as they did on Black Friday. Black Friday. Online sales on Black Friday jumped Mobile transactions soared. Over half of visits — Mobile Devices Online shopping on mobile devices for the entire five-day black friday sales records 2018 showed a significant increase over last year, representing Brick-and-mortar Many consumers placed online orders on Thanksgiving Day and scheduled an in-store pick-up black friday sales records 2018 Black Friday.
Key Trends The frenzy of Black Friday black friday sales records 2018 shopping seems to have waned. People black friday sales records 2018 longer line up outside stores in the early morning to be the first inside.
More physical stores are either not opening on Thanksgiving or are opening for limited hours. Black friday sales records 2018 are content to shop online on Thanksgiving from their smartphones.
However many want to pick up their purchases in stores on Black Friday. BOPIS just click for source growing. Mobile is how more and more people are buying. We are not affiliated black friday sales records 2018 any e-commerce service, platform, or provider.