While some sites have complied with the requests, others have either ignored the threats or simply continued to post the information under the name of a similar-sounding fictional retailer. Department stores would use the parades to launch a big advertising push. Set your alarm early if you plan to shop on the high street this Black Friday — some UK stores opened their doors as early as 6am last year. We also saw significant price cuts on the Fire TV line of products that Amazon develops the 4K Fire TV stick was cut by about a quarter of its list price , as well as on kit from brands that it owns, like Ring. In fact, it kicked off a week early, starting its Black Friday sales on Friday, 16 November.