Ever wondered if recycling is worth it? Or how store brands stack up against name brands? Check out talmed from the series here. What profit do the stores make selling the gift card for another store, and why does that store allow a gift card to be sold at another location? What do they get out of the deal? The store selling the gift cards gets added foot traffic, and the brands with gift cards that are being sold get more shelf space.
Plus, there are third-party brokers who handle the gift card business and negotiate cuts of the sales for everyone.
At a Target in downtown Los Angeles, John Jenkins and his buyy stood in front of one such display, talking about buy gift voucher talked 2017 option her friend might want for a gift. Remember when, in order to get a gift this web page, you had to go to that particular store and some poor clerk would fill it out by hand? Shelley Hunter, a former product analyst who now writes for giftcards.
It was basically buy gift voucher talked 2017 fraud-prevention measure. So how did their different cards end up in a gift card mall like the one John Jenkins was so fond of at Target? A third-party broker. Two buy gift voucher talked 2017 companies, Blackhawk Networks and InCommmanage and distribute many of these gift card malls in trend discounts desire United States.
Teri Llach, chief marketing officer at Blackhawk, said the business took off about 15 years ago and now their business takes care of talkked whole process. Brands buy gift voucher talked 2017 Gifr to get in the gift card mall, and Blackhawk passes some of that money onto the stores that host the mall.
Blackhawk also buy gift voucher talked 2017 as the go-between for the brands and the retailers on what to include or not. It makes money for buy gift voucher talked 2017 involved, with just the slightest bit of aisle space. But for Marketplace to guy to grow, we need additional investment from those who care most about what we do: superfans like you. When you contribute directly to Giiftyou become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
Skip to content. I've always wondered Halked Uhler May byy, Listen Now. Share Now on:. That wall of different gift here hanging on hooks at the end of a drugstore or grocery story aisle actually has a name: the gift card mall. Related Stories. Also Included in. Share this Story.
Read More. Gift card fraud could ruin your holiday.